About The Authors:
■CRISTIAN DARIE is a software engineer with experience in a wide range of modern technologies, and he is the author of numerous technical books. Cristian is studying distributed application architectures for his PhD and is getting involved with various commercial and research projects. When not planning to buy Google, he enjoys his bit of social life. If you want to say “hi,” you can reach Cristian through his personal web site at
http://www.cristiandarie.ro.
■EMILIAN BALANESCU is a programmer experienced in many technologies, such as PHP, Java, .NET, AJAX, PostgreSQL, MySQL, and MS SQL Server. He currently works as a Fault Handling Engineer at AccessNET International. You can reach Emilian at http://www.emilianbalanescu.ro.
■MIHAI BUCICA started programming and competing in programming contests (winning many of them) at age 12. With a bachelor's degree in computer science from the Automatic Control and Computers Faculty of
the Politehnica University of Bucharest, Romania, Mihai works on building communication software with various electronic markets. Even after working with a multitude of languages and technologies, Mihai's programming language of choice remains C++, and he loves the
LGPL world. Mihai also co-authored Beginning PHP 5 and MySQL E-Commerce. He can be contacted through his personal web site, http://www.valentinbucica.ro.
Introduction:
Welcome to Beginning PHP and PostgreSQL E-Commerce: From Novice to Professional! The explosive growth of retail over the Internet is encouraging more small- to medium-sized businesses to consider the benefits of setting up e-commerce web sites. Although there are great and obvious advantages to online retail, there are also many hidden pitfalls that you might encounter when developing a retail web site. This book provides you with a practical, step-by-step guide to setting up an e-commerce web site. Guiding you through every step of the design and build process, this book will have you building high quality, extendable
ecommerce web sites quickly and easily. Over the course of the book, you will develop all the skills necessary to get your business up on the web and available to a worldwide audience. We present this information in a booklong case study, the complexity of which develops as your knowledge increases through the book. The case study is presented in three phases. The first phase focuses on getting the site up and running as quickly as possible and at a low cost. Although not yet full-featured, at the conclusion of this phase, your site will be capable of accepting PayPal payments, enabling you to begin generating revenue immediately.
The second phase concentrates on increasing revenue by improving the shopping experience. In this phase, you’ll learn how to proactively encourage customers to buy more by implementing product recommendations. We’ll also begin laying the groundwork for handling credit card transactions by developing and integrating custom shopping cart functionality. In the third phase, we’ll show you how to increase your profit margins by reducing costs through automating and streamlining order processing and administration and by handling credit card transactions yourself. You also learn how to integrate external functionality through Web Services and how to improve your customer’s shopping experience by adding product reviews functionality.
Main Contents:
PART 1 ■ ■ ■ Phase 1 of Development
■CHAPTER 1 Starting an E-Commerce Site.
■CHAPTER 2 Laying Out the Foundations.
■CHAPTER 3 Creating the Product Catalog: Part I.
■CHAPTER 4 Creating the Product Catalog: Part II.
■CHAPTER 5 Searching the Catalog.
■CHAPTER 6 Receiving Payments Using PayPal.
■CHAPTER 7 Catalog Administration.
PART 2 ■ ■ ■ Phase II of Development
■CHAPTER 8 The Shopping Cart.
■CHAPTER 9 Dealing with Customer Orders.
■CHAPTER 10 Product Recommendations.
PART 3 ■ ■ ■ Phase III of Development
■CHAPTER 11 Managing Customer Details.
■CHAPTER 12 Storing Customer Orders.
■CHAPTER 13 Implementing the Order Pipeline: Part I.
■CHAPTER 14 Implementing the Order Pipeline: Part II.
■CHAPTER 15 Credit Card Transactions.
■CHAPTER 16 Product Reviews.
■CHAPTER 17 Connecting to Web Services.
■APPENDIX AInstalling Apache, PHP, and PostgreSQL.
■APPENDIX BProject Management Considerations.
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