Web Design and Marketing Solutions for Business Websites - Kevin Potts
Book Detail :
471 Pages | English | PDF | 8.26 Mb
Book Description :Book Detail :
471 Pages | English | PDF | 8.26 Mb
About The Author:
Kevin Potts has been working on the Web for almost 11 years, having started his online journey designing his first employer’s website with Netscape and Notepad. He has spent the bulk of his design and development career working in small agencies, in-house design departments, and independently as a grizzled freelancer. His focus is usability, accessibility, and clarity. His portfolio contains work for businesses of all sizes in an array of industries, from Fortune 100 companies to sole proprietorships. His professional side is represented at www.kevinpotts.com,and his unconventional and widely read writing finds a home at www.graphicpush.com.
Introduction:
This book covers the many facets of building a site that serves customers and maintains a positive marketing light on the company. First, the basics: content, accessibility, and architecture. Next, the guts of the website: the homepage, the About section, products and services, support, and the blog. After that, enhancing the website: testimonials, legal material, and strong contingency design. Finally, promoting the website: search engine optimization, customer newsletters, and advertising.
A site that maintains a strong blend of all these aspects will serve the business well, and only help to complement the company’s other marketing goals.
Who this book is for:
This book is written for everyone involved in building a business website. Designers, copywriters, developers, information architects, and marketing experts will all find the content interesting and even applicable in most parts. The book is about web design for businesses, so whether you are a freelancer consulting with organizations or a member of an in-house team, this book is for you. If you are looking for hardcore code examples, in-depth explanations of deprecated tags in XHTML, or complicated CSS hacks to get Internet Explorer to work right, there are many other books in the friends of ED catalog that will serve you better. Web Design and Marketing Solutions for Business Websites is for those who want to improve the perform-
ance of their business site through better writing, stronger design, effective usability, and practical analysis—all with an eye toward serving the customer a better experience.
Main Contents:
Chapter 1: Overview
Chapter 2: Content
Chapter 3: Accessibility
Chapter 4: Architecture and Navigation
Chapter 5: The Homepage
Chapter 6: The About Section
Chapter 7: Products and Services
Chapter 8: Independent Validation
Chapter 9: The Corporate Blog
Chapter 10: Customer Support
Chapter 11: Contingency Planning
Chapter 12: Legalese
Chapter 13: Search Engine Optimization
Chapter 14: Outbound Marketing
Chapter 15: Online Advertising
Appendix: Resources
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