Detail :
Paperback : 531 Pages | Language : English
Introduction from this book :
welcome to the second edition of the Search Engine Optimization Bible. Like all books in the Bible series, you can expect to find both hands-on tutorials and real-world
Wpractical-application information, as well as reference and background information that provide a context for what you are learning. This book is a comprehensive resource on search engine optimization. By the time you have completed the SEO Bible, you will be well prepared to optimize your web site or blog to achieve the best possible search engine rankings.
Search engine optimization means a lot of different things to a lot of different people. In the strictest sense, SEO is about the on-page and off-page design strategies you can use to improve your search engine ranking. This usually means tweaking your web site using design elements and content — and in most cases, it also means spending no money at all.
SEM, or search engine marketing, is not just SEO. More accurately, SEM includes PPC, or pay-per-click, advertising. Search engine marketing is about doing whatever you need to do to ensure that your web site ranks as high as possible in search engine results. This means not only that you make the needed changes to your web site design, but that you also employ other tactics, such as using a paid advertising program or investing in content strategies.
I lump all these efforts into one category. The ultimate goal of both SEO and SEM is to bring more people to your web site, and you can do that by improving your search engines results. You can also do that by taking advantage of a growing phenomenon on the Web — social media. Social media are a viral form of sharing information on the Web. You might think of this as a more sophisticated method of sharing your favorites or information that you think will interest other people. Using social media to improve the traffic to your web site is called social media marketing, or SMM.
I’ve covered social media in more depth in this second edition. I’ve also added information about mobile web site marketing, because the mobile Web is growing very quickly.
I vote we do away with the alphabet soup completely. All these marketing efforts have one thing in common: reaching your target audience. Today, anyone who is not an SEO purist places all these marketing methods under the SEM umbrella. All of them are methods for optimizing your web site for the audience that you’re trying to reach, and as social media and the mobile Web grow in popularity, they’re going to be affected by and included in search engine results as well.
Every now and then, you need to step away from the crowd and stop doing what everyone else is doing. In SEO, stepping out alone is usually rewarded with better traffic results.
About the Author
Jerri Ledford has been a freelance business technology writer for more than 15 years. During that time, more than 700 of her articles, profiles, news stories, and reports have appeared online and in print. Her publishing credits include: Intelligent Enterprise, Network World, Information Security Magazine, DCM Magazine, CRM Magazine, and IT Manager’s Journal.
She develops and teaches technology training courses for both consumer and business users, including courses on security, customer service, career skills, and various technologies for companies such as: ClipTraining, IBT Financial, Writer’s Village University, You Don’t Say, LLC., Hewlett-Packard, Sony, Gateway, Forbes and CNET. She is also the author of 15 books including Google AdSense for Dummies and Google Analytics 2.0.
When she’s not buried in a writing project, Jerri spends all her time working in other creative pursuits or on the Alabama and Florida beaches with her children.
Contents:
Part I Understanding SEO
Chapter 1: Search Engine Basics
Chapter 2: The Theory of Long Tail Search
Chapter 3: Creating an SEO Plan
Part II SEO Strategies
Chapter 4: Building Your Site for SEO
Chapter 5: Keywords and Your Web Site
Chapter 6: Pay-per-Click and SEO
Chapter 7: Maximizing Pay-per-Click Strategies
Chapter 8: Increasing Keyword Success
Chapter 9: Understanding and Using Campaign Targeting
Chapter 10: Managing Keyword and Pay-per-Click Campaigns
Chapter 11: Keyword Tools and Services
Chapter 12: Tagging Your Web Site
Chapter 13: The Content Piece of the Puzzle
Chapter 14: Using Communities to Improve SEO
Chapter 15: Understanding the Role of Links and Linking
Part III Optimizing Search Strategies
Chapter 16: Adding Your Site to Directories
Chapter 17: Pay-for-Inclusion Services
Chapter 18: Robots, Spiders, and Crawlers
Chapter 19: The Truth About SEO Spam
Chapter 20: Adding Social-Media Optimization
Chapter 21: Mobile Search Engine Optimization
Chapter 22: Monetizing Traffic As an SEO Strategy
Chapter 23: Plugging in to SEO
Chapter 24: Automated Optimization
Part IV Maintaining SEO
Chapter 25: SEO Beyond the Launch
Chapter 26: Analyzing Success
Part V Appendices
Appendix A: Optimization for Major Search Engines
Appendix B: Industry Interviews
Appendix C: SEO Software, Tools, and Resources
Appendix D: Worksheets
Glossary
Direct Link Download :
Ziddu : Search Engine Optimization 2nd Edition 2011 - Free Ebook Download
Mediafire : Search Engine Optimization 2nd Edition 2011 - Free Ebook Download
.jpg)
0 comments:
Post a Comment