Social Media and Public Relations - Free Ebook Download

Social Media and Public Relations - Free Ebook Download

Detail : 

Paperback: 176 pages

Publisher: FT Press (April 2012)

Language: English

ISBN-10: 0132983214

ISBN-13: 978-0132983211

File Size: 6.4 MiB

File Format: PDF | EPUB | PDF + EPUB

Book Description :

Foreword by David Armano, EVP of Global Innovation & Integration for Edelman Digital, and author of the Logic + Emotion blog

“The desire to be strategic about social media and PR is no longer enough--these days you must first master the eight new PR practices laid out by Breakenridge. If you want to sit at the social media strategy table, then read this book. Better yet, make sure you share it!”
--Charlene Li, author of Open Leadership and Groundswell, Founder of Altimeter Group

“Never before has a book explained how PR is evolving like Deirdre Breakenridge’s Social Media and Public Relations: Eight New Practices for the PR Professional. The industry is in turmoil, as the digital era begins to settle and PR is looking for a home among marketing, content, and social media. Breakenridge breaks down eight areas to focus on for both career and business growth, including research, reputation, collaboration, and most importantly, measurement. It’s a must-read for any PR practitioner, no matter level or expertise.”
--Gini Dietrich, CEO of Arment Dietrich, Inc., founder of Spin Sucks Pro, author of Spin Sucks, and coauthor of Marketing in the Round

“I believe that any organization with strong values can succeed in social, and the book Social Media and Public Relations explains how in thoughtful (and necessary) detail. Anyone who tells you social is easy has not done their homework, and understanding the wealth of information in this book will keep them from failing the final exam.”
--George Faulkner, Social Brand Engagement Program, IBM

In Social Media and Public Relations, PR veteran Deirdre K. Breakenridge presents focused, actionable best practices for every PR pro, marketer, and strategist: the eight social media skills and mindsets most tightly linked to success right now. Drawing on her unsurpassed experience counseling Fortune 500 companies and other top organizations, Breakenridge shows exactly how to engage today’s sophisticated, socialized customers. This concise, fast-paced book reveals how to integrate social media and PR with other key business functions. Breakenridge helps you:

•    Expand your strategic role: Become the go-to social expert
•    Develop, coordinate, and curate content from all your sources
•    Demolish silos and generate deep internal collaboration
•    Systematically map your audiences’ connections
•    Listen and respond to customers accurately, transparently, and immediately
•    Practice “reputation management on steroids”
•    Don’t just “tolerate” metrics: Drive them
•    Avoid disaster: Build proactive crisis prevention plans that work

About the Author

Deirdre K. Breakenridge is Chief Executive Officer of Pure Performance Communications, a strategic communications and technology consulting firm in the New York Metro area. A 20+ year veteran in PR and marketing, Breakenridge has counseled senior-level executives at Fortune 500 companies.

As a five-time published author and entrepreneur, Breakenridge travels worldwide, speaking to corporations and associations on the changing media landscape and the integration of public relations, marketing, and social media. She is an avid blogger at PR 2.0 Strategies and the cofounder of #PRStudChat, a dynamic Twitter community dedicated to educating PR practitioners, students, and educators. Her other books include Putting the Public Back in Public Relations; PR 2.0 New Media, New Tools, New Audiences; and The New PR Toolkit.

Contents :

Chapter 01 PR Practice #1: The PR Policymaker
Chapter 02 New Practice #2: The Internal Collaboration Generator
Chapter 03 New Practice #3: The PR Technology Tester
Chapter 04 New Practice #4: The Communications (COMMS) Organizer
Chapter 05 New Practice #5: The Pre-Crisis Doctor
Chapter 06 New Practice #6: The Relationship Analyzer
Chapter 07 New Practice #7: The Reputation Task Force Member
Chapter 08 New Practice #8: The Master of the Metrics
Chapter 09 Using Your New PR Practices to Become an Influencer and Change Agent
Chapter 10 The Future of PR and Social Media
Appendix A The Social Media Strategy Wheel

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