The Get to the Top on Google - Free Ebook Download

The Get to the Top on Google - Free Ebook Download

Detail : 

Paperback : 257 Pages

Language: English

ISBN-10: 1857885023

ISBN-13: 978-1857885026

File Size : 1.30 Mb

File Format : PDF

Book Description

It is a fact that people avoid sponsored search results and rarely make it past page two of their result listings on Google. So how do you get your business to the top and keep it there? It has been predicted that Internet sales will make up nearly half of all purchases by 2012. As a result, being at the top of organic search results can literally transform your business. Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings-and Stay There is the first book to comprehensively address all aspects of modern day search engine marketing through a straightforward methodology, which includes an up-to-date assessment of the impact of Web 2.0 on marketing strategies. Thorough and accessible, Get to the Top on Google provides you with the advice and knowledge of a genuine expert in the field. Through a series of case studies and examples, David Viney shows business owners, both large and small, how to improve their search engine rankings, leads, and sales in order to stay ahead of this next step in the evolution of consumer behavior.

Contents :

Setting the scene
The size of the prize
The seven-step approach
The Get to the Top on Google case study

Step 1: Phrases that pay
Proposition development
Keyword discovery
Keyword attractiveness
Keyword deployment

Step 2: Courting the crawl
How Google finds sites and pages
Setting up a new site
Managing an existing site
Site structure and navigation

Step 3: Priming your pages
How Google stores information
On-page optimization
Asset optimization
Manipulating snippets and SERPs

Step 4: Landing the links
How Google ranks
Off-page optimization
What’s new in Web 2.0
Avoiding penalties

Step 5: Paying for position
Match driver selection
Ad text optimization
Landing page optimization
Campaign management

Step 6: Making the map
Language optimization
Geographical optimization
Google Maps and Google Earth
Priming for local search

Step 7: Tracking and tuning
Google Analytics
Google Webmaster Tools
Other useful tools
Tuning the campaign

Getting to the top
Seven top tips for success
Continuing your journey – the SEO Expert Forum

Index

Direct Link Download :

Rapidgator : The Get to the Top on Google - Free Ebook Download

Ziddu : The Get to the Top on Google - Free Ebook Download

Mediafire : The Get to the Top on Google - Free Ebook Download