Detail :
Paperback: 29 pages | Language: English
File Size: 230 Kb | File Format: PDF.
Introduction:In this book, we will look at what Search Engine Optimization (SEO) is, and the ways in which it can be used. Through this book, we will provide you with the basics on using Search Engine Optimization in order to improve traffic flow to your site.
By many people, SEO is considered to be a part of search engine marketing. It is often used when people are describing a process for improving the amount of traffic that goes to a website from various different search engines. Many site owners will
engage in using SEO in an attempt to obtain qualified visitors to their site. The quality of these visitors will often be measured by what specific keywords they are using in order to reach the desired result they want, such as making a purchase, or it could just viewing or downloading a particular page on that site. It may be that the visitor just requests some further information, or they sign up to a newsletter.
Search Engine Optimization is a marketing strategy which can often generate a good return for the site. But what must be remembered is that search engines are not actually paid for the traffic they send to a site from a natural (organic) search. Plus, they will regularly change the algorithms that they use for these searches to be carried in
an effort to improve the results for people using their search engine. In fact, there is no guarantee that using this system is successful in either the long or short term for any website. Because of this, SEO is often compared to traditional forms of PR (Public Relations), while PPC (Pay per Click) advertising is more closely associated with traditional forms of advertising.
Main Contents:
Chapter 1 : Why Use Search Engine Optimization
Chapter 2 : What is the Basic Link Structure within a Site
Chapter 3 : Effective Use of Keywords for SEO.
Chapter 4 : How to Determine the Keyword Selection for Your Site.
Chapter 5 : What is Search Engine Friendly Content
Chapter 6 : How do Backlinks Help with SEO
Chapter 6 : INVALUABLE TOOLS THAT TOOK ME TO NO.1
Conclusion
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